Recognizing excellence at the NourishMaa Leaders Awards!

OUR Director Dr Farhana Shahid has been Honoured with Award.

Honouring the remarkable contributions of healthcare providers and frontline workers who have significantly advanced maternal nutrition in Pakistan. A sincere thank you to all nominees and winners for their dedication to improving maternal health.

The awards show was organized by Black Box Sounds and hosted by Tauseeq Haider. Together, we are fostering a healthier future.

SOME ESSENTIAL POINTS of MATERNAL NUTRITION CAMPAIGN.

• Prioritize iodine for maternal and fetal health! Iodine plays a crucial role in thyroid function and fetal brain development during pregnancy. Encourage expectant mothers to use iodized salt in their meals to ensure adequate iodine intake
• Debunking breastfeeding myths! Help mothers by debunking common breastfeeding myths.
• For pregnant women experiencing side effects from iron and folic acid (IFA) supplementation, it’s advisable to avoid taking IFA and calcium supplements together.
• Healthcare providers, highlight the importance of fathers’ support in the breastfeeding journey. Educate dads on how they can assist and encourage breastfeeding mothers.
• The first hour after birth! Stress the importance of initiating breastfeeding within the first hour after birth. This ‘golden hour’ is crucial for successful breastfeeding and bonding
• Breastfeeding for sustainable development! Breastfeeding contributes to achieving Sustainable Development Goals by improving health, nutrition, and economic growth. Promote its importance for a better future.
• guidance can significantly enhance maternal and fetal nutrition! Encourage expectant mothers to incorporate fortified wheat flour, edible oil and ghee into their diets.
• Creating breastfeeding-friendly workplaces! Advocate for workplace accommodations like paid maternity leave and dedicated spaces for breastfeeding
• Preparing for birth: Nutrition in the third trimester! In the final stretch of pregnancy, nutrient requirements peak to support fetal development and prepare for birth.